Marketing Your Cottage Industry

Home-based entrepreneurs often find unique niches that they can roll out small and grow at a steady rate, allowing them to support themselves and a few employees. Funding for a small cottage industry can be as simple as finding a merchant business loan that will fund as little as a few thousand dollars of startup money. Often, these cottage industries rely more on home-made appeal to create a local product that can have a much wider appeal than just the local market. How, though, does a tiny cottage business get the word out about their product? It’s a lot easier now that the Internet is up and online.

home business Etsy.com

You might have instantly thought of Ebay.com as a place to sell your local, home-made, products. However, Ebay.com will make you compete with large vendors who can easily dominate the marketplace in volume and price. Instead, go to online sites devoted to the hand-made niche, like Etsy.com. There people understand the value of homemade products and are looking for unique products from a unique website that caters to the arts and craft crowd looking for a venue to sell their wares.

Arts and Craft Fairs

If you have a desire to travel while you create your one-of-a-kind products, going from one arts or crafts fair to another around the country can become an addicting lifestyle. There are additional costs in gas, but you get to meet plenty of great people all over the world.

Social Networking

Be sure to stay in touch with your customers online via social networking sites like Twitter or Facebook. Let people know what town you’re visiting next and some great deals you might have. By keeping your name in front of people, you can keep interest alive in your products even when you’re out of town.

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