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Posts Tagged ‘Marketing’

It has been well documented that over the past couple of years, fitness marketing has experienced some losses across the board. Well, this didn’t only happen in the health business. A lot of industries have felt the downturn of the economy. As a matter of fact, there are a lot of companies which closed down and thousands of employees who lost their jobs and livelihood. Despite this fact however, it is not expected for gyms and exercise equipment sellers to completely fold. In fact, it has been predicted by industry experts that despite the state of the economy, this industry still has a good market.

Although a worldwide problem, obesity rates are the highest in the United States. There are more people suffering from being too fat in this country than anywhere else in the world. Now, this can be attributed to a lot of different things. For one, the most accessible food in modern cities are restaurant junk foods. Serving sizes and calories incurred due to these types of foods are enormous. Another reason is the current upbringing of kids which doesn’t emphasize on their health.

There are a lot of things that could be blamed for the high obesity rate but the bottom line is that since there are a lot of people facing this problem, fitness marketing still has a place in society. Being able to slim down and beat obesity needs more than a simple change in diet. It is important also for people to regularly exercise. Gyms and fitness equipments offer you just that. With a gym membership, you can perform a variety of exercises to slim down. With machines and equipments, you can shed some weight right in the comfort of your home. Either way, the crucial thing is that you do the necessary exercises. This is why the business of fitness will not soon die.

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Everyone seems to be jumping on to the Internet marketing bandwagon these days. However, marketing products and services online is no mean feat. While it is not rocket science, it does necessitate the need for a fair amount of knowledge, skills and expertise. It would be a good idea to browse through relevant information online. You can look up relevant Internet marketing topics to learn everything there is to Internet marketing. We live in a technologically advanced era where extensive information related to diverse subjects is available online. Free topics information is available online at the touch of a button. Make the most out of it!

You can browse the Web to gain insightful information related to entertainment, arts, fitness, health, business, etc. You can access engaging and informative PLR articles. All you need is a computer and Internet connection to get going. Truly, there have been remarkable advancements in technology. It has connected people from different parts of the world. They can come together to exchange relevant information with one another. They can join reputable online clubs to learn about interesting topics like making money online, Internet marketing and more.

Making money online is not the easiest thing to do. However, joining a club can help you rake in the moolah. It can help you hone your Internet marketing skills within a short period of time. Reading up resourceful content online is a great way to broaden your horizons. You may be required to pay a reasonable membership fee. You can also buy a variety of Internet marketing products online. Internet marketing CDs, Internet marketing videos, instructional ebooks, etc can all be bought online. What’s more, they can be bought at throwaway prices! Buying these products will not burn a hole in your pocket.

Incidentally, a number of people are joining exclusive clubs to realize their dreams. You too can realize your dream of becoming an Internet marketing millionaire. You will definitely gain a great deal of knowledge online. Downloading ebooks is also a great way to sharpen your skills. Once you download the book, you can read it immediately. Keep printable ebooks handy to enhance your knowledge base. You will definitely learn to make money from the comfort of your home. The idea of making money from home appeals to a number of people. After all, they are not required to leave the comfortable confines of their home. You too can make tons of money at the touch of a button.

If you are looking for a lucrative way to supplement your income, marketing online can help you. You can sell a variety of products and services; you can reach out to your target audience. Browse through relevant information available online; get your hands on reliable Internet marketing products to uncover secret tips and strategies. Register at the earliest to improve your chances of success online. Unlock the door to money minting opportunities! Don’t wait, Hurry up!

Measure for measure
Every professional-services firm needs to steer between feast and famine, earning fees today versus finding new clients for tomorrow. But you don’t have to drown in paper or Powerpoint to do it. Tony Scott develops a single-sheet solution.

Consider the words of two consultancy leaders:

• The founder of a London-based marketing firm: ‘We had a stonking spring and summer last year. All of us were flat out. Then suddenly we found the work dried up in winter, and I’m having to refocus us all on getting our pipeline of future work filled up again.’

• A central manager in a global consultancy: ‘I’ve trimmed down the monthly reports to partners from 50 slides – mostly spreadsheets – to 20. But it’s still far too unwieldy. We need some simple means of spotting trouble early, so we can do something about it before it hits.’

The problem both are describing is familiar to any professional. It’s one of balancing a firm’s resources between harvesting and hunting – between delivering chargeable work, and looking for new sources of fees.

At bottom, the balance can be defined most easily as a ratio: the percentage of total revenue spent on all forms of business development at any given time. That includes not only obvious marketing activities like mailshots, brochures and client seminars, but also preparing conference speeches, rehearsing for beauty parades, training staff, and spending unpaid time with clients and potential clients.

A firm aims to spend 20 per cent of its fees on developing new business. Divergence first appears in April as consultants spend more time pursuing new leads. That’s bound to cut into earning capacity and, left unchecked, may threaten margins and cashflow. In July, management clamps down to get the firm back on track.

It is of course a matter for the firm’s leaders to assess what is the right percentage of revenue to spend on sales and marketing activity in all these forms.

But for any one firm at any given stage of its development and in any particular marketplace, you’d expect the ratio to stay fairly flat over time. Other things being equal, if the percentage going to business development rises, you can expect margin and cashflow problems within a few months as staff do fewer chargeable hours. If the percentage sags, you can expect your pipeline and eventually your fees to follow it down as the flow of work dries up.

A firm chasing market share might want to set a high figure, so as to maximise growth; that’s fine, as long as the firm also gives thought to recruiting people to handle the work when it arrives. A firm dominant in a market might want to set a low figure, at least in that market, so as to maximise returns; that’s fine, too, as long as the firm keeps a weather eye open for rivals threatening its dominance.

The point is that a graph of the ratio over time (as in the example above) becomes a highly visible lead indicator of trouble. Moreover, variations in the ratio between one office and another, one region or country and another, one team and another, serve to provoke useful questions. Why is office A getting fewer bangs for its development bucks than office B? What is partner X doing different from partner Y that is allowing him or her to convert more leads into work for the same cost?

So far, so visible and so helpful. But one other element may add significant extra value: a line, overlaid on the same graph, to show the firm’s growth.

A profit line (right-hand scale) makes evident the lagging effect of changes in business development. At first, past work keeps profits rising despite marketing soaking up more consultant time from April. But profits fall sharply in June and don’t turn up until November – three months after management restrains spending.

What sort of growth to measure depends on the firm, its state of health, its marketplace, and the strategic aims of its leaders. It could be the total amount of fees, or the rate of change in fees. It could be market share, or profits, or the rate of change in either. The point, though, is to allow senior managers to assess over time the relationship between business development, chargeable work and success.

Managers can then make reliable investment decisions about how much to spend on marketing, which take account of both the size and speed of the likely returns.

Depending on the size and talkativeness of the market, a lift in business development investment might be followed quite quickly by a surge in fees. The NHS, for instance, talks to itself a lot; so a health business might be able to improve its profile and its revenues quite fast. But a firm aiming at a more fragmented market – engineering businesses across Europe, say – might find the payback takes longer.

Either way, consistent analysis of this kind will over time allow leaders to make more accurate decisions, and to fix problems early and with confidence. The same model can of course be used at any appropriate level of detail. An EMEA-level management team might need to drill down only as far as a single country. A national team might want to check office-by-office or even individual performance.

The simplicity of the model should deliver two other bottom-line benefits as well. A significant cut in the staff time required to prepare for management meetings. And meetings which spend less time assimilating data and more time debating action.

As US President Herbert Hoover put it in 1958: ‘Wisdom consists not so much in knowing what to do ultimately, as in knowing what to do next.’

Let’s face it, MLM gets a bad wrap! Most of us have vivid memories of being invited to a secret meeting, only to have the white board rolled out and be told why laundry concentrate is better than the stuff you buy in the Supermarket.

My Early Experience in MLM

My introduction to this industry was in 1972 with a company called Aladdin. I was invited to a huge meeting and left purchasing a position for . Some spent thousands to be grandfathered in at the top level. This was a true pyramid, although no one ever said that! In the late 1970s I was convinced to join Amway and remember my local Distributor with his garage full of products. I had another go in the mid 1980s and decided this industry was not for me. This one ended with me phoning all my neighbours and inviting them to one of those home meetings, supplying refreshments and then getting cold shouldered for months afterwards! That is what happens when you live in a small rural community,.

How I Was Romanced Into Network Marketing

You can imagine I was rather resistant to the idea when someone answered an ad for seminars I was holding and invited me to visit him, 100kms from my home. I have always followed my hunches, and discovered he was a skydiver and had a marketing degree. I was writing a book at the time, and he seemed perfect for the forward. I kept in contact. His first attempt was a water filter company. After constant nagging, he convinced me to try some stuff which he assured me would make my car more economical. It worked and after using 20% less fuel on a long trip, I went to another of those big meetings. They drew all the circles and the 2 x 2 x 2 and told me how I could be rich in a year by following their plan. Well, I knew the product worked, so I bought in at ,068.00 for 3 business centres.

It was just before Christmas 1997, and I was living on my credit card, paying the interest every month to keep me afloat! On the way out after signing up, my sponsor said, “for you can join 2 other networks, and we can build 3 at once”. Well, seemed very small after what I had just done, so I did what I was told.

For two months nothing happened. Everyone I approached told me to go away. It seemed everyone had tried MLM before and no one liked the idea. It dampened my spirits somewhat. I was in the fortunate position that I was holding festivals with Natural Health, Personal Development and Environment as the theme. We set up booths for each business and scheduled lectures on health.

Business starts To Grow

My first team member was a stall holder. To this day she still orders product and is part of my networking business. I would estimate I have earned at least 0,000 from this one person and all the down line created as a result. I still earn ,000 a month from her contacts! After 2 months and 6 festivals I received a 6 cheque, not from the fuel company, but the nutrition one. I was excited. Eventually I recovered my ,000 investment from the fuel company, but never really made much. Move forward to 2010. I established 3 solid MLM businesses during the last 12 years. Each provides in excess of ,000 a month residual income, month after month. Two of those are on autopilot, and the other I am building. One month I earned ,089 in commission, not bad for residual income. In that time I have earned numerous reward trips with the various companies and Network Marketing has given us the lifestyle freedom to choose when and where we work (if that is what you call it!) I have run the business from Guatemala, Cancun in Mexico, Hamilton Island, Las Vegas, New York and many other locations around the globe. It is a rewarding lifestyle.

Why I Believe In Network Marketing

So why do I believe in this business model? Quite simply, it is brilliant if you use it correctly. Let’s face it, not too many people reach even 0,000 a year and if you talk to them you will find they put enormous effort in. Don’t be deluded that it is easy and everyone wants to join you – they don’t. Randy Gage says, “Most people are happy leading quiet lives of desperation,” and I agree. Imagine an extra ,000 into your bank account every month from work you did years ago! I have that and more.

Let us get down to practical matters. I have learned heaps since I started! I have been through all the pain of cold calling, harassing friends and relatives, renting stalls at numerous markets and festivals. I have travelled interstate just to run meetings and at one stage I was the presenter for company meetings in two cities! Would you like to know my formula for success in MLM in 2010?

Nowadays I have added internet marketing to my bow. I can reach millions with a simple ad on google and build my business world wide. I know just like Network Marketers, most people on the internet make little money, because they don’t know how to profit from their efforts. In fact last weekend I spent 3 days with Armand Morin, probably the leading Internet Marketing expert in the world, talked to lots of people and all but a few were either starting out or struggling!

My Secret Formula For Success.

I market Network Marketing products on the internet and products on how to make money. From this I get a bunch of people who buy my products, both for making money and better health, an area I am passionate about. We show them how they can create passive income. That gives them an avenue to continually add more people to the network, gaining up front income to fund lead generation and a growing residual income to support their lifestyle.

I then teach others what I do and those that apply themselves start earning residual income as well. You don’t have to worry about profit from product sales, because your networking commission is more than adequate. It is a simple formula and it works! Oh yes, did I tell you I never call anyone unless they ask me to! I market my business and answer emails and phone calls. My systems sort out the enquiries and I get a 90% close rate when I actually talk to someone! This is exceptional in this industry. My team members get so used to this, they can’t relate to cold calling 500 people who say they are interested in making money and making nothing out of the entire list. They are spoilt.

A Little Investment Advice.

Do you know how much you would need in the bank to earn ,000 a month? Would you believe over 0,000. ,000 a month would require well over m in the bank. You can set up a ,000 a month residual income in less than a year. How long would it take you to save 0,000 in your current situation? This is the real advantage of Network Marketing.

Can you see this model as an alternative to a JOB? You can do this while working in your day time job, and add ,000 or more part time, or keep going and create a full time income. This is working smarter, not harder. If this concept appeals to you, contact me. I can set you up with all the tools and training to do this as well. It is easy to follow, step by step and it works!

I started this article offering a reason to do network marketing. With the ability to sell products at cost, and build a long term residual income, can you think of a better way to live. The rewards justify the energy required. When you get there, you choose if and when you work, have a lifestyle that will be the envy of your neighbours, and the time freedom to live life as you choose!

Incoming search :

It’s possibly taken you plenty of effort to build your MLM home business with targeted MLM leads. However, just building your list is not sufficient for a successful residual income opportunity.

Your next step is to market to your list. If your list doesn’t hear from you within one to two days of opting in to your list, they’ll forget all about you and your unique message.

Attraction marketing is a proven strategy to make your MLM leads want to do business with you. You tap into the core reason why they want a residual income opportunity. You make your MLM leads view you as an authority that can solve their health, home or money issues.

Begin by sending out short, on topic emails to your list and let the attraction marketing formula work for you. Speak to your leads like you are right there next to them. Your emails have to empathize with them, encourage them and motivate them. That’s what a true MLM home business leader does. Your potential downline needs someone to look up to. Give them a concept they can trust and believe in.

Let your list be aware of the positive and extensive marketing that you do for your MLM home business. Promote yourself on social networking sites like Digg, Twitter and Facebook so your MLM leads can identify with your strength and confidence. When your lists sees you as someone very serious about making a success of your MLM opportunity, they’ll pull up their socks and link hands to make a formidable chain that supports your business like the rock of Gibraltar.

The beauty about attraction marketing is that your prospects are already taken in by your message.

Now you’ve got to convert leads to sales. High sales conversions are easier when your leads view you as an authority. You want your MLM leads to both buy from you and build their own successful MLM home business under you. Your downline’s success is your success. The stronger your downline is, the more residual income you’ll earn.

Keep giving value to your list and offer some free bonuses now and again. This could be an info-product like an e-book that’ll give your prospects valuable information, which they can use immediately.

Your attraction marketing blueprint will work wonders for you as your MLM leads start buying your products as well!

Internet users in the US conduct 5 billion searches every month directly on major search sites, and a recent Harris Interactive Poll reported that more than 80% of consumers now research health information online. Imagine how many of those Internet users are actually prospective patients in your area looking for the services you offer, and the money you may be leaving on the table. Search engine marketing is going to revolutionize the way you use your website and how the internet will reach the clients your are giving away to your competition everyday- saving you money and increasing ROI. Consumers are shifting from more traditional types of media consumption to the internet in a new online world. Every day seniors are using the internet to research living options for their parents and themselves. A 2006 Pew Internet study found that 84% of people aged 50-64 reported using the internet for information gathering. As this segment of the population continues to become more internet-savvy and more interested in learning about thier options, your organization’s website will become an ever-increasingly critical part of doing business. Building word of mouth, creating a referral pipeline, and providing proof of care are still the backbone of an effective marketing strategy. However, the dramatic change is how the public demand will effect the way you create this referral dialogue. The availability and the amazing functions of the internet and smart phones have changed how the public expects to receive messages, and to stay in contact. According to Deloitte data, 2009. Baby Boomers Read the rest of this entry »