Posts Tagged ‘Trend’

Pet Supplements, Branding & Opportunity – A New Trend in the Pet Business?

In three major media publications this week it was reported that the pet supplement industry is where the natural products industry was 15 years ago, and I agree.

From my perspective sitting a top a new business and website — I’ve looked at the markets and studied everything I could get my hands on and all indications are that the trend is solid and it makes perfect sense.

In the natural health business, all product categories are packed, jammed tight in which several major players dominate and penetration is tough, there are listing fees and branding is expensive.

At this juncture not so in the supplements business for animals. Herbal bladder control capsules for dogs, all natural anxiety formulations, urinary tract support, joint relief for horses — take a walk through any pet store, natural foods store or vet clinic and you will see a complimentary medicine revolution taking place. As a result many top guns such as Thorne, Heel, FoodScience Corp, Nordic Naturals and Flora Health USA are seizing the opportunity and moving into the business and using pet supplements as the tip of the spear to maneuver. Read the rest of this entry »

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Bend the Healthcare Trend: How Consumer-Driven Health & Wellness Plans Lower Insurance Costs

Product Description
American healthcare spending reached $2.4 trillion in 2008—and will exceed $4 trillion by 2018, with costs soaring at two to three times the rate of inflation.

Traditional health insurance options haven’t just… More >>

Bend the Healthcare Trend: How Consumer-Driven Health & Wellness Plans Lower Insurance Costs

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